Monday, July 1, 2013

FEED at Target!

Happy Monday!

So, I don't know if you are currently a follower of targetdoesitagain on instagram, if you aren't a followER, go follow these two girls now! They are a team of two ladies who post new items at Target, everything from clothing, to home decor to baby stuff etc. I have a hard enough time not spending $50 -$100 everytime I'm at Target as it is so it dangerous for me to constantly see updates on targetdoesitagain.
However, I still follow becuase I love knowing whats new to Target. Anyway, today's post is on a new line that just came into Target yesterday called FEED. The main concept is to FEED people in the US, each item that you purchase has a tag on it that signifies how many meals were provived for each family with the purchase. I love this idea and concept. 

I just realized that it was created by Lauren Bush, right away I thought, any relation to George? Yep! She's actually his neice! I went over to Target first thing yesterday to scope it out, here are some of the items avaiable:

ABOVE, is the tote I purchased. It was my favorite and I always needs totes to put things in!

Here is a litte more info on FEED:

Founded in 2006 by Lauren Bush Lauren, FEED is a globally-focused company whose product sales provide meals for hungry children and families around the globe. Now the organization is looking at the domestic face of hunger as it launches FEED USA in partnership with Target with a lifestyle line of over 50 items. The proceeds will benefit Feeding America, a hunger relief organization.
Products range from aprons and bakeware to shirts, bags and even bicycles. Of the casual classics, Lauren says, “I wanted it to reflect a modern Americana. It’s really fun, summery back-to-school essentials, done in a way that’s not overly designed.”
The former model founded FEED with one burlap bag she designed after traveling with the World Food Programme while she was a student. Since then, FEED has provided close to 60 million meals to children in need around the globe.
In anticipation of the Target partnership, Lauren took a road trip across the country to get a grasp on the issue of hunger in America, volunteering at community food banks, soup kitchens and schools. “When you’re able to travel and interact with people, really sit down and hear about their struggles and why it is hard for them to pay for food, you can’t help but want to do something. I truly do believe that food is a human right, and the fact that it’s not a given for everyone is really why I started FEED.”
The 29-year-old Bush acknowledges that her famous family—she’s the niece of George W. Bush and granddaughter of George H.W. Bush—instilled a sense of charity in her: “In my family, public service was always something we talked about. Even when I was young, my mom started a nonprofit that helped homeless and abused children, and my dad is also very philanthropic. I do give them both a lot of credit for what I’m doing now. But I’m really happy that I’ve found my own way in it.”
Target has a long history of successful designer collaborations. The Minneapolis-based retail behemoth is also well-known for its charitable efforts—giving 5% of its profits away to communities—making them an ideal partner for FEED. Lauren points to the broad reach of the retailer, saying, “I wanted all of America to be able to help and get involved.” The line launches in Target stores nationwide on June 30.
Via: StyleTime

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  1. SO in love with those water canisters! What a great cause!

    Xo, Amanda

  2. I love the target girls! So amazing! I also was at target today and checked out the collection and liked a lot of what I saw. I also like that it tells you how many meals it buys! Such an inspiring thing.

  3. I love this collab, I want all the jewelry!


  4. I purchased a bracelet at the store yesterday and am going to buy a bag on their online website. I work for a non-profit that deals with this very issue. It is something dear to my heart. No human being should ever suffer from starvation. I've always been a sucker for Target, this just took that obsession one step further.

    If it takes shopping to get the community involved with helping a cause, I am all for it!


  5. Thanks for sharing this! I had no idea they were teaming up with FEED; I'll have to purchase a few of these items! I love when companies support organizations like this! If you have time today, I'd love for you to stop by and sign-up for the BaubleBar Give-Away we have going!

  6. I went a little crazy at Target today w/the FEED collection. There's so many cute things and I love the cause! I bought some bowls, a candle, a water bottle and some adorable dish towels. I'd really love that FEED tote too!

  7. So great! Thanks for sharing :)

    Lauren xx


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